Simon Goeller is a Partner based in Munich and the global leader of McKinsey’s Generics Practice. Since joining McKinsey in 2002, Simon has worked for clients around the world on topics related to generics, branded generics, LOE management, pharma distribution and retail. He serves pharmacos, wholesalers, retailers/pharmacy chains, and PE firms. His recent experiences include global strategy and portfolio definition for a leading player in Branded Generics, pricing and market access efforts for various off-patent pharma and branded companies, field force optimization effort for generics player in Eastern Europe, post merger integration and brand positioning for retail pharmacy chain, global strategic purchasing strategy for major U.S. healthcare company, lead and expert on various private equity and industry due diligences in healthcare, Marketing & sales excellence programs for pharma companies across Europe, Japan, and the US, including specialty players and dermatology, definition of one of the largest global healthcare provider partnerships, consumer health and branded generics growth strategies globally. Prior to joining McKinsey, Simon obtained a B.A and M.Sc in Economics and Management Research from the University of Oxford (U.K.), and a PhD in Health Care Economics from the University of Giessen (Germany).